The holidays are about to start winding down. As a business owner, it can be hard to stay focused during the hustle and bustle when all you are trying to do is stay afloat. But we encourage you to stay focused and be intentional with the new consumers who are coming your way during the holiday season. Your short-term goal for long-term results? Retaining your new consumers. Here are three things you can immediately implement to help with a high retention rate through digital marketing:
- Gather emails: Try to collect as many emails as possible. With these, you can implement remarketing campaigns, offer discounts, share offers, send personalized messages, and increase customer loyalty.
- Introduce yourself: Sharing who you are, what you do, and why you do what you do will help your new consumers put a name and face to the brand. You are no longer just a logo, you are now a person who is sharing their journey and expertise with others.
- Remind about sales and gift cards: Coming off the high of Christmas, consumers are quick to forget about the gift cards they have been given. Around 6% of gift cards are never redeemed. An email with a reminder will be a quick check in and push to redeem the gift cards. Another promotion is to highlight the post-holiday sales you host. Studies show about 68% of consumers continue to shop after the holidays are over. Take advantage of this statistic and continue to capture the attention of your consumers!
Don’t delay, your time is now! Start building that customer relation for long-term longevity. If you need more advice on all-things digital marketing, contact us today for a FREE consultation.