It’s officially 2024! Many are dreaming big for the upcoming year and taking steps to set and achieve new goals. While it’s important to plan ahead, we want to pause and reflect on marketing efforts conducted in 2023.
Every year, many publications, businesses, and marketing experts release predictions for upcoming trends and results for the new year. Each Monday in January, we will highlight a marketing trend that was predicted to have a spotlight in 2023 and determine if it lived up to its expectations or will be left behind. The four trends we will review are:
- Influencer Marketing
- Video Marketing
- Utilizing AI More Frequently
- More Businesses are Predicted to Rely on SEO
As we unwrap each trend, we will share the success (or lack of) and if it will progress into 2024. Follow along every Monday to learn more about each 2023 marketing trend and if you can envision utilizing it throughout your 2024 marketing efforts. If you want professional marketing help, contact us today for a free consultation!