Summer is almost here, and with it comes a shift in consumer behavior. This can present a challenge for businesses, as traditional advertising strategies might not be as effective during this time. Don’t be scared to get burned this summer! Here are 3 creative and cost-effective ways to advertise your brand and stay ahead of the competition this summer:

Leverage Summer Events and Local Happenings: Summer is packed with festivals, farmers markets, concerts, and other outdoor events. Partner with local organizers to set up pop-up shops, conduct product demonstrations, or sponsor booths. This allows you to directly connect with potential customers in a fun and festive environment. Here are some resources to find local summer events:

Social Media has no Summer Break: Social media is a powerful tool for year-round advertising, but during the summer, it’s crucial to tailor your content to the season. Here are some ideas:

  • Run summer-themed contests or giveaways: Offer prizes like beach essentials, picnic baskets, or travel vouchers. Encourage user-generated content by asking your followers to share photos using your summer-themed hashtag.
  • Create engaging video content: Short, eye-catching videos are perfect for capturing attention on social media. Think poolside product demonstrations, refreshing summer recipe tutorials, or behind-the-scenes glimpses of your summer preparations.
  • Schedule posts around peak summer activities: People are more likely to be checking their phones during downtime. Utilize analytics tools to see when your audience is most active and schedule posts accordingly.

Match-making with Targeted Email Campaigns: Email marketing remains a powerful tool, and during the summer, it’s all about segmentation and personalization. Here’s how to make your summer email campaigns stand out:

  • Segment your email lists: Group your audience based on interests, purchase history, or demographics. This allows you to send targeted emails with relevant summer offers (e.g., grilling tips for Father’s Day, pool safety essentials for families, or summer travel hacks for young professionals).
  • Personalize your subject lines: Use emojis, summer-themed keywords, and personalized greetings to grab attention and encourage opens.
  • Offer exclusive summer discounts: Provide early access to summer sales, limited-time promo codes, or special offers for email subscribers.

By following these tips, you can ensure your summer advertising strategy is sizzling and keeps your brand top-of-mind throughout the warm season. To keep up with the hottest marketing trends, follow DMG on socials to keep in the loop!

Published On: June 10th, 2024 / Categories: Marketing Strategy /

Sign Up For Marketing Tips & More!

Sign up today and receive the guide “Making Sense of Online Marketing”