When you hear the word “marketing”, what comes to mind? Had this been asked 25 years ago, you probably would have answered with “newspapers, billboards, bus stop benches”. While yes, those things are effective, marketing has added and expanded vastly since. According to Gartner, 56% of all marketing budgets are allocated to digital marketing. Being more than half of marketing budgets, digital marketing needs to have an emphasis in all areas of business. Digital marketing is defined as “digital channels to market products”. This includes social media, emails, blogs, online advertisements, and more. During the month of December, we will be highlighting ways to utilize marketing this holiday season.
Monday, December 9th: Holly Jolly Marketing Campaign
During this blog, we will discuss how to analyze successful holiday marketing campaigns from previous years. After determining those successes (and what did not contribute to your business), we will highlight key strategies like early promotions, limited-time offers, and personalized experiences to take your marketing a step in the right direction. Finally, we will provide actionable tips on how businesses can utilize these strategies this holiday season.
Monday, December 16th: Social Media Cheer
Social media is a great way to involve your audience and build that holiday anticipation! During this blog, we will discuss how social media platforms can be used to engage with customers during the holiday season. We will provide tips on creating eye-catching visuals, running contests, using relevant hashtags, and highlight the importance of timely social media posts and quick response times.
The Gift of Email Marketing
Email marketing holds the greatest return of investment on average at $38 dollars earned for every $1 invested. The holidays are the perfect time to grab the attention of your audience with email marketing. During this blog, we explain the effectiveness of email marketing in driving holiday sales and provide tips on crafting compelling subject lines, designing attractive templates, and segmenting your audience. We will also discuss the importance of personalization and automation in holiday email campaigns.
As you jump into your marketing efforts with holiday spirit, be sure to research the best ways to reach your audience before it is too late! Tune in every Monday as we give you practical tips to help you navigate through the Christmas season with ease.