Do you have a clear understanding of what your customers or clients are searching for when they find you? If not, you need to! It’s crucial to know what is being searched when these new clients land on your website or find your phone number. Google Ads contains three keyword types: Broad match, Phrase match, and Exact match. During this blog, we are going to discuss the three types of Google keywords and why they are crucial to the success of your Google Ads.
Broad match will show your ad to people whose searches are related to your results. In this example, the broad match keyword is “low-carb diet plan”, and the ads that may appear are all related to the search. A broad match is ideal when expanding reach, discovering new keywords, and capturing a broad audience. Here is an example provided by Google.
With Phrase match, “you can reach more searches than with exact match and fewer searches than with broad match, only showing your ads on the searches that include your product or service.” The best time to utilize Phrase match is when you want your ads to achieve both reach and relevance to the audience. The key to Phrase match is putting quotations around your keyword to indicate to Google you are utilizing Phrase match. An example below is provided by Google.
The third search is Exact match, and, as you may guess, Exact match provides results that contain the same meaning or intent of meaning. According to Google, “Exact match gives you the most steering over who views your ad, but reaches fewer searches than both phrase and broad match.” The best time to use an exact match is when you need precise targeting of an audience. An example of an Exact match is provided by Google.
As you build your Google Ads, take a moment to consider your goals. Are you looking to cast a wide net? Maybe you want to be more selective? Or maybe you know exactly what audience you are looking for? Answering these questions will help you determine if you should move forward with a Broad match, Phrase match, or Exact match. If you need help managing your Google Ads, be sure to contact us at Divine Marketing Group today!