The quality of a Google Ad is the difference between a sale and a loss of a customer. How well you build and maintain your ad is essential to the overall health of your digital marketing. During this blog, we will discuss the importance of well-written ads in Google and understanding Ad Components like headlines, descriptions, and URLs.
Google Ad Headlines are the first thing potential clients see, so you better make them appealing! Google allows up to five headlines per ad, each with a maximum of 30 characters. Some tips for creating efficient headlines include:
- Include your researched keywords in your headlines.
- Focus on the benefits of what you have to offer, not only the features.
- Use a strong Call To Action like “Shop now” or “View more colors”.
- Consider using language that evokes an emotional response to make your ad more compelling.
- Include numbers or statistics because they can grab attention and make your ads more credible.
The next step is Google Ad Descriptions. Think of the descriptions as an extension of the headlines, but now with a 90-character limit. You caught the attention of the customer with your creative headline, what more should they need to know about what you offer? Keep your descriptions clear and concise and highlight the benefits of what you offer. Be sure to include more of those researched keywords to reach the right audience and increase your SEO. Additionally, don’t be afraid to test different descriptions. Test your ads and keep records so over time, you can see which descriptions performed well and which didn’t reach the desired audience.
Lastly, keep in mind there are two URLs when using Google Ads: Display and Landing. According to Google, “The display URL is the website address that’s shown in your ad.” The second URL you will utilize is the landing page URL. When customers click on this URL, they will be directed to your website. This system allows you to advertise with a clear, concise URL while directing clicks to a more information-rich URL for tracking purposes.
Are you looking for additional support with your Google Ads? We can help! Contact us at Divine Marketing Group to get your ads up and running today!